Symptoms Calling
Turning cold medical symptoms into a string of "missed calls", a health literacy project that makes the subject readable.
What is Symptoms Calling?
"You have one missed call…" — Symptoms Calling personifies the body's symptoms as incoming phone calls. Rather than lecturing people about health, it lets the symptoms ring you up, using characters and illustrated stories to make dry medical knowledge approachable and memorable.
Overview
Built around the idea of the missed call, packaged common symptoms as characters and stories through an illustrated Instagram series, feature videos, interactive mini-games and merchandise.
Why it was needed
Health and medical information tends to be long and unapproachable, and young people rarely seek it out. We wanted to test one idea: if symptoms became characters that call you, delivered in the social formats people scroll through every day, would they land — and stick?